A young woman stumbles upon the eerie message “Summon the SPK” in a dusty mirror and, naturally, thinks, “What the hell, why not?”
Massive thanks to the creative masterminds Roy, Chris, and Josh, and to the whole Ogilvy team for dreaming up this wild, watermelon sugar-high.
And, shout-out to the costume team for absolutely crushing it— both with the jelly-like SPK character and our heroine’s killer look.
This was a fun detour on the way to my horror feature Lake Hart scheduled to shoot in May next year!
CREDITS
Ogilvy Creative Director: Josh Murrell
Big City Creative Team: Chris Wilson
Big City Creative Team: Roy Leibowitz
Account Director: Bianca Williams
Account Manager: Stef D’Angelo
Hero Talent: Sophie Pond
SPK Talent: Brie White
Senior Producer: Tracy Proposch
Production Coordinator: Chelsea Addison
Director: Eddy Bell
DP: Alex Serafini
1st AC: Phong Truong
1st AD: John Sandow
Grip: Pete Mac Donnell
Grip Assist: Kurtis Grimes
Gaffer: Jesse Moyes
Lighting Assist: Brecan Mitchell
Art Director: Das Patterson
Sound Recordist: Chad Aizicowitz
Wardrobe & HMU: Denia Henricus
Runner: Jackson Sharpe
In this spot, we see a chatty and energetic older person excitedly engaging with his community. There's a spring in his step, a twinkle in his eye as he greets everyone with a smile.
But when he's finally asked how things are at home, the smile wavers slightly…
His eyes, just moments ago so bright, now hold a flicker of hesitation. He tries to speak, but the words catch in his throat. Finally, with visible effort, he begins to share this hidden part of his life, ultimately opening up about the mistreatment he's been experiencing.
Big shoutout to BMF for the collaboration!
CREDITS
Director: Eddy Bell
Producer: Megan Ayers @meg_on_toast
PRODUCTION MANAGER: Jess Junor @jessjunor
PROD COORDINATOR: MJ Denila @sheismjd
RUNNER: Toby Meredith Jones
1ST AD: Kate North-Ash @katenorthash
DOP: Jason White @jasonwhitedop
1ST AC: Joel Eames @joeleames
2ND AC / DATA: Francesco Cardinale
VTR SPLIT OPERATOR: Wylie Moyes
GAFFER: Simon Walsh @sa_walsh
BEST BOY: Balint Major
ELX ASSIST / GENE: Clay Elliot
KEY GRIP: Jason Weekes
GRIP ASSIST: Kane Grosvenor
GRIP ASSIST: Stephen Szafranek
SOUND RECORDIST: Lee Kelly @_lee_kelly_
ART DIRECTOR: Jen Waters @jenwaters33
ART DEPT ASSIST: Quentin Tetz
ART DEPT ASSIST: Sam Leslie
STANDBY PROPS: Tony Moss
VEHICLE CO-ORD: Scott Robshaw
WARDROBE: Sandra Burcul
MAKEUP & HAIR: Charlie Kielty
LOCATION MANAGER: Murray Robertson
UNIT MANAGER: Pete Klauser
UNIT ASSIST: Jake Scarbrough
NURSE: Cybil Wilkins
Casting: McGregor Casting (Stevie Ray)
Editor: Charles Ivory @charlesivory_editor
Colorist: Fergus Rotherham @fergrotherham
Post Production: White Chocolate
This powerful 60-second TVC highlights the life-saving importance of early detection for bowel cancer. Combining visceral imagery from inside the body with the personal stories of four real survivors, the film takes viewers on an emotional journey, raising awareness about the five key symptoms of Australia’s deadliest cancer in people aged 25 to 44.
Bold, raw, and urgent, the campaign encourages Australians to take action before it’s too late.
Listen to your body and know the symptoms.
B - Blood in your poo
O - Obvious change in your bowel habit
W - Weight loss you can’t explain
E - Extreme tiredness for no reason
L - Lump or swelling in your abdomen
Client: Bowel Cancer Australia
Julien Wiggins – CEO, Bowel Cancer Australia
Stephanie Bansemer-Brown – Marketing and Publicity Manager, Bowel Cancer Australia
Creative and strategy: Ogilvy Health Australia
Media: Assembled Media
Zac Chapman – Managing Director
Samantha Murphy – Client Manager
Production: AIRBAG @airbag.co
Director – Eddy Bell
Managing Partner – Adrian Bosich @adrianbosich
Executive Producer – Martin Box @boxy71
Executive Producer – Renae Begent @renaebegent
Senior Producer – Megan Ayers @meg_on_toast
Cinematographer – Jason White @jasonwhitedop
VFX – AIRBAG
Post Producer – Nick Venn @hummbug
VFX Supervisor – Rob Ride @rob.ride
Lead VFX Artist – Will Lovett
Compositor – Heidi Wentworth-Ping @theheidipie
Offline Editor – James Ashbolt (ARC Edit) @the_flashbolt
Motion Graphics – Gabriel Tick (Studio Union)
‘Let Go’ by Cash Savage and the Last Drinks @savagedrinks
Music Publication c/o Gaga Music
Music Editing & Sound Design: Brendan Woithe & Declan Diacono (Klang Studios)
Sound Post Producer: Analese Cahill (Klang Studios)
VO: Luke Mulquiney @lukemulquiney
#barbie must be glad it didn’t come up against this straight to TV #oppenheimer sequel.
The launch of a new player in the retail energy category, ENGIE (formerly Simply Energy) – via HERO.
Shout out to AIRBAG’s VFX Dept for some epic visuals!
Production Company: AIRBAG
Director: Eddy Bell
Producer: Fiona McGregor
Executive Producer: Martin Box
Managing Partner: Adrian Bosich
Production Manager: Jess Junor
Post Producer: Nick Venn & Amelia Walton
VFX Supervisor: Rob Ride
VFX Artists: Will Lovett, Heidi Wentworth-Ping
DOP: Alex Serafini
Art Director: Imogen Walsh
Motion Control: Robotface
Offline Editor: James Ashbolt
Offline Edit: ARC Edit
Colourist: Fergus Rotherham
Online Editor - Jamie Scott
Stills: Thom Rigney
Sound Design: Final Sound
Original Music: Squeaky Clean
Agency: Hero
Executive Creative Director: Shane Geffen
Creative Director: Andrew Woodhead
Associate Creative Director: Lee Phillips
Art Director: Johnathan Akiki, Charlotte Smith
Copywriter: Will Fox
Head of Strategy: Tallon Mason-Kaine
National Head of Production: Roz Scrimshaw
Campaign Manager: Trinity Huynhxecutive Director: Charlie McDevitt
Account Director: Siobhan Gilchrist
Account Executive: Neha Joshi
Client: Engie
General Manager Marketing & Digital Experience: Penny Maher
Head of Acquisition and Brand: Belinda Mekis
Brand Manager: Rio Ryan
Senior Campaign Manager: Danny Stefanovski
Campaign Manager: Trinity Huynh